The Norse Projects label was developed by Copenhagen's finest boutique, the Norse Store, with the launch of their inaugural '04 clothing collection.
Now a go-to for timeless essentials, Norse Projects has gone on to become an iconic menswear brand. The brand’s ethos epitomises the real Scandinavian design aesthetic in fabrication sourcing and silhouettes; tactile materials, clean lines and acute attention to detail as seen in classic items like the Niels T-shirt.
The Niels Standard T-Shirt from Norse Projects is a complete staple, and for good reason. Cut from a lightweight cotton fabric, with a ribbed collar and clean a super clean finish on the hem and cuffs.
This particular piece is in the Oxide Yellow colourway, and provides a beautiful contrast to the classic blue jeans, and easily becomes the favourite in the wardrobe.
Having grown from a Copenhagen boutique into an iconic menswear brand, Norse Projects provides outfit essentials.
Products like the Norse Projects Niels Standard T-Shirt have become the benchmark for cotton everyday tees, while the Aros Chino trousers, Anton Oxford Shirt and Ketel Crew Sweatshirt make up core staple items of the Norse Projects range. The brand is equally renowned for its quality accessories, their infamous 5-panel caps, Scottish wool beanie hats and Hestra gloves partnership.
The classic Norse Projects Aros Chino is another sure-shot popular piece that comes in many iterations. This particular model is crafted from a premium wool finish, and can easily be dressed up or down.
The finishes include a zip fly, a top button closure and a refined internal finishing, crafted from Italian fabric.
With the attitude of providing all the staples, the Oxford Shirt can’t be forgotten. The Norse Projects Anton Oxford Shirt in the Clouded Blue colourway is woven in Italy from a mill that specialises in lightweight fabrics.
The Anton Oxford Shirt is constructed from cotton derived from 1960s Ivy League Oxfords. Featuring mother of pearl buttons, and a chest pocket. If your wardrobe is missing an Oxford Shirt, Norse Projects are providing the remedy.
The ever popular Norse Beanie Hat, in the Mulberry Burgundy colourway. The classic beanie with a simple all-over rib knit that is crafted from a dry hand-feel lambswool yarn from the UK. Finished off with the signature Norse Projects tab label.
The key inspirations behind the innovative Norse collections come from vintage workwear, military styles and of course their Nordic surroundings. Production of the clothing all happens within Europe, ordinarily using a combination of premium Japanese fabrics and Italian wools.
Norse Projects regularly collaborate with like minded artists and brands including United Arrow and Suicoke of Japan, Vans and most recently two of the UK's finest footwear, labels Dr Martens and New Balance.