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Billionaire Boys Club

 
In 2005 Pharrell Williams partnered up with Japanese fashion guru Nigo (BAPE) to collaborate and create two premium Streetwear brands: Billionaire Boys Club and Ice Cream. By 2011 Jay-Z also got on board and partnered up with Pharrell for the BBC line. Two true artistic innovators of music had now joined forces to relay their respective talents on apparel, and the combination was an instant success.
 

Billionaire Boys Club

In 2005 Pharrell Williams partnered up with Japanese fashion guru Nigo (BAPE) to collaborate and create two premium Streetwear brands: Billionaire Boys Club and Ice Cream. By 2011 Jay-Z also got on board and partnered up with Pharrell for the BBC line. Two true artistic innovators of music had now joined forces to relay their respective talents on apparel, and the combination was an instant success.
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